Robert Cialdini's 6 Weapons of influence

Here is the summary of Robert Cialdini's 6 weapons of influence:

  1. Reciprocity (be the first to give, make it personalized and unexpected)
  2. Scarcity (tell benefit, what's unique in the proposition, and what they stand to lose)
  3. Authority (by being expert or knowledgeable)
  4. Consistency (ask people to do it themselves or announce the resolution in public)
  5. Liking (find something in common)
  6. Consensus (show what most people do)


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